Turneo

2026

Sole Product Designer & Builder

Making Hotel Beaches Bookable Everywhere

Peak-Month Growth from Sunbeds Alone: +75%
August Bookings Were Sunbeds: ~1 in 3
From Idea to Production: 7 days

Overview

Turneo is an experience management platform hotels use to run their experiences: spa treatments, transfers, tours, rentals and more.

Sunbeds were a long-standing request, and hotels still ran their beaches on pen and paper.

I designed and built a map-based tool for setting up and booking a beach in a week with AI (Claude Code). It went live in 7 beach venues in the first season.

The Brief

The Challenges of Booking Sunbeds

Place and Time
A bed is booked by where it is and when it's free, two things a list can't show at once.
Capacity and Price
Beds come in different sizes, from loungers to doubles, each with its own capacity and price.
Many Ways to Sell
Half or full days, booked ahead or on the day, by guests in the app or by beach staff.
A Layout That Changes
Sunbeds aren't fixed in place. They're moved and added through the season, so layouts change.
Non-Technical Users
The people setting up the map were hotel staff, with no design or technical background.
Compatibility
It had to run on Turneo's existing systems and work with everything hotels already use.

Built in a Week, Refined Through Use

The map was designed directly in code.

Working in code with AI was instrumental to this project: it avoided a thousand feedback loops between design and development over how the map feels to use, which is of course a UX designer's responsibility.

AI made code a material I could shape by intuition, the way a sculptor knows a curve is right before understanding it.

Principles

01
Usable on First Sight
Staff open it for the first time and know straight away what to do.
02
Impossible to Break
Every change can be undone, and edits that would break the map are refused.
03
Tidy by Default
The grid, spacing rules and subdued shapes keep any map clean, whoever edits it.

The sunbed map as the first prompt produced it: the sea at the top, four rows of beds, palm trees and a beach bar — Straight From the First Prompt

In Figma, it would have been hard to discover, and even harder to hand off, the exact details that make the editor so easy to use.

Many of those details come from the canvas tools I've worked in since I was 8. The editor borrows the conventions I've come to love over those 16 years, and leaves out the freedom that makes them hard to learn. The result is a tool where the easiest thing to do is also the right one.

Collision Rules
A map that can't be broken.
Grid Snapping
Orderly layouts, without design skills.
Shape Merging
Accurate pool outlines, drawn by anyone.
Subdued Decor
Minimalist by design, focused on bookings.
Precise Selection
Only the intended beds get selected.
Zone Grouping
Zones keep rows together as the beach changes.
Bulk Editing
Bulk changes made easy.
Hour Slider
Availability across the day, read at a glance.
Distinct Bed States
Bed status is legible instantly, even under pressure.
Custom Colour Coding
Colour carries the meaning each hotel needs.
Zoom-Proof Labels
Legible at every zoom level.
Room-Number Search
Faster bookings, without spelling guests' names.
Built for Touch
Reliable booking on a tablet, without accidental taps.

Try It

An empty map. Tools: V select, B sunbed, D double, Z zone, W water, O round water, S shape, H pan. R turns the selected bed, arrow keys move the selection, Delete removes it, Command Z undoes. Double-click a zone's name to rename it.

Main Pool

Get started0/3

Create a sunbed
Create a zone
Create a pool

Launched on Seven Beaches

It went live on seven beaches across two hotel groups, in Croatia and Mexico.

By August, the peak month, nearly one in three Turneo bookings was a sunbed, and sunbeds alone made up half of its growth over the previous August.

I attended the staff training on the beach in Poreč, Istria, where we showed the map to the beach team and gathered their feedback. They picked it up quickly, with far fewer complaints than expected. Their main request was better touch support on tablets.

Beaches that ran on pen and paper now book like any other hotel experience. For Turneo, it became a new line of business and helped sign a new hotel group.

We extended Turneo's core premise, one platform for everything a hotel sells, to anything booked by location, most importantly restaurant tables and sports courts.

Restaurant Tables
Tables resize to the guest count, with chairs around the edge.
Sports Courts
Padel, tennis and pickleball courts, at true proportions.

What I Learned

Start From the Data Model: I designed the prototype as freely as a Figma file, ahead of what the data could support. Parts had to be reworked, and integration needed extra engineering support. I've learned since to start from the existing data and APIs.
Pre-Configured, but Configurable: I first tied sunbed colours to price, but hotels needed to decide what their colours meant. A curated palette with the meaning left open worked better: strong defaults, open choices.

Turneo

2026

Sole Product Designer & Builder

Making Hotel Beaches Bookable Everywhere

Peak-Month Growth from Sunbeds Alone: +75%
August Bookings Were Sunbeds: ~1 in 3
From Idea to Production: 7 days

Overview

Turneo is an experience management platform hotels use to run their experiences: spa treatments, transfers, tours, rentals and more.

Sunbeds were a long-standing request, and hotels still ran their beaches on pen and paper.

I designed and built a map-based tool for setting up and booking a beach in a week with AI (Claude Code). It went live in 7 beach venues in the first season.

The Brief

The Challenges of Booking Sunbeds

Place and Time
A bed is booked by where it is and when it's free, two things a list can't show at once.
Capacity and Price
Beds come in different sizes, from loungers to doubles, each with its own capacity and price.
Many Ways to Sell
Half or full days, booked ahead or on the day, by guests in the app or by beach staff.
A Layout That Changes
Sunbeds aren't fixed in place. They're moved and added through the season, so layouts change.
Non-Technical Users
The people setting up the map were hotel staff, with no design or technical background.
Compatibility
It had to run on Turneo's existing systems and work with everything hotels already use.

Built in a Week, Refined Through Use

The map was designed directly in code.

AI made code a material I could shape by intuition, the way a sculptor knows a curve is right before understanding it.

Principles

01
Usable on First Sight
Staff open it for the first time and know straight away what to do.
02
Impossible to Break
Every change can be undone, and edits that would break the map are refused.
03
Tidy by Default
The grid, spacing rules and subdued shapes keep any map clean, whoever edits it.

In Figma, it would have been hard to discover, and even harder to hand off, the exact details that make the editor so easy to use.

Collision Rules
A map that can't be broken.
Grid Snapping
Orderly layouts, without design skills.
Shape Merging
Accurate pool outlines, drawn by anyone.
Subdued Decor
Minimalist by design, focused on bookings.
Precise Selection
Only the intended beds get selected.
Zone Grouping
Zones keep rows together as the beach changes.
Bulk Editing
Bulk changes made easy.
Hour Slider
Availability across the day, read at a glance.
Distinct Bed States
Bed status is legible instantly, even under pressure.
Custom Colour Coding
Colour carries the meaning each hotel needs.
Zoom-Proof Labels
Legible at every zoom level.
Room-Number Search
Faster bookings, without spelling guests' names.
Built for Touch
Reliable booking on a tablet, without accidental taps.

Try It

Main Pool

Get started0/3

Create a sunbed
Create a zone
Create a pool

Launched on Seven Beaches

It went live on seven beaches across two hotel groups, in Croatia and Mexico.

By August, the peak month, nearly one in three Turneo bookings was a sunbed, and sunbeds alone made up half of its growth over the previous August.

Beaches that ran on pen and paper now book like any other hotel experience. For Turneo, it became a new line of business and helped sign a new hotel group.

We extended Turneo's core premise, one platform for everything a hotel sells, to anything booked by location, most importantly restaurant tables and sports courts.

Restaurant Tables
Tables resize to the guest count, with chairs around the edge.
Sports Courts
Padel, tennis and pickleball courts, at true proportions.

What I Learned

Start From the Data Model: I designed the prototype as freely as a Figma file, ahead of what the data could support. Parts had to be reworked, and integration needed extra engineering support. I've learned since to start from the existing data and APIs.
Pre-Configured, but Configurable: I first tied sunbed colours to price, but hotels needed to decide what their colours meant. A curated palette with the meaning left open worked better: strong defaults, open choices.

The Challenges of Booking Sunbeds

Built in a Week, Refined Through Use

Collision Rules

Grid Snapping

Shape Merging

Subdued Decor

Precise Selection

Zone Grouping

Bulk Editing

Hour Slider

Distinct Bed States

Custom Colour Coding

Zoom-Proof Labels

Room-Number Search

Built for Touch

Launched on Seven Beaches

Restaurant Tables

Sports Courts

What I Learned

The Challenges of Booking Sunbeds

Built in a Week, Refined Through Use

Collision Rules

Grid Snapping

Shape Merging

Subdued Decor

Precise Selection

Zone Grouping

Bulk Editing

Hour Slider

Distinct Bed States

Custom Colour Coding

Zoom-Proof Labels

Room-Number Search

Built for Touch

Launched on Seven Beaches

Restaurant Tables

Sports Courts

What I Learned